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Showing posts from May, 2017

Look Before You Click

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Hello Mr. or Ms. Executive,

Thank you for trying to trick me to come to your website. I have grown accustomed to your friendly "happy talk."

I marvel at your concern to create quality content to reach your audience. I read about the statistically proven content from reputable thought leaders, and influencers, and with one simple click I'll get the updated information. I need to hurry because there are limited places available and only a few spots left. If I get it now it only costs me $1.

When I get your newsletter, that I subscribed to, I notice you do these things:

Track when I receive itTrack when I open itTrack which link I click to visit your websiteTrack how long I spend on your websiteTrack what other pages I look at on your site All of this tracking makes me wonder why you want to analyze my every move so you can generate more uninteresting content.

You will soon hand over your Newsletter to your new employee; Artificial Intelligence. This intelligence will be s…

Things To Remember

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The wall is a good place to hang pictures or words to remember. The eye automatically reads words. Over time the words take on meaning and integrate into daily life.

On my wall are things to remember, a few sentences that resonate with life experience. What we should or ought to do. The author of such profound words is anonymous. Someone was kind enough to circulate them in the office, in my other work life.

The value of time.
The success of perseverance.
The pleasure of working.
The dignity of simplicity.
The worth of character.
The power of kindness.
The influence of example.
The obligation of duty.
The wisdom of economy.
The virtue of patience.
The improvement of talent.
The joy of originating.

The value of time There is time for everything even though we rush around to get everything done. Pause and reflect on the value of your time. Not in terms of dollars and cents, but in terms of common sense. Everything you do may not work out as you want it to, but there is time.

The succes…